Rich Media and Small Data Keynote from IMS San Fran 2013 from Allen Bonde
Rich Media and Small Data Keynote from IMS San Fran 2013
by Allen Bonde, 3-time CMO and Digital Strategist at Digital Clarity Group on
In this keynote from the recent IMS SF conference, I look at the question of content and scale – on one hand we have big budget campaigns, long-form video, and big data; on the other word of mouth viral campaigns, vine and snapchat, and small data. As innovative brands shift their focus from the former to the later, I explore the impact on how we can create more effective ways to reach and engage customers AND employees, starting with elements of storytelling, and then breaking down 3 goals for this new world: Inform, Connect, Motivate AND the new rules of SMALL data.
Aucun commentaire:
Enregistrer un commentaire