Email Marketing is a very effective means to promote your product/service to existing customers, to ensure repeat business and maintaining a reliable relationship with consumers. Showing you care and that you are striving to improve your service to them is crucial. However, if done wrong, then it can come across as too spammy and irrelevant to Google – which could have knock-on effects on a site’s SEO .
Here’s a rundown of what you need to think about when using email to market your product and how to aid your SEO efforts.
Keyword Targeting
As with most forms of SEO, you start with targeting key search terms to deliberately target an audience.
A good place to start is cultivating search queries related to discovery and development, where people want to find out more about your product/service.This ensures that whoever opts to give their email address to you genuinely wants to find out more, thus increasing the likelihood of an increase in time spent on site and conversion rate.
You know who cares about those stats? That’s right, Google. Weird or irrelevant or uninterested traffic will make your site look lower quality, and thus will result in a lower ranking in the SERPs.
Customer Targeting
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