The SEO Secret Weapon – Video | Business 2 Community

Strong demand by consumers for video and the rise of mobile has resulted invideo becoming an essential part of the marketing mix. However, innovative brands are also using video to gain an edge on competitors in organic search engine results. Video is one of the biggest benefactors of Google’s Panda and Penguin updates, which rewards high quality content.

This is good news for small brands as video for search ranking isn’t exclusive for large brands. Video is levelling the playing field in the SEO world, acting as an effective tool for smaller brands to outperform their larger competitors in search results.

A quick glance at the stats highlights the power of video for search engine optimisation (SEO). Video results have appeared in almost 70% of the top 100 search listing on Google this year. Here is why video for SEO is effective:

1. Rank Higher 

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