Every business exists to bring in profits; whether you run your business online or off, without enough sales and then profit you won’t thrive.
Data from the 2011 National Small Business Poll from the NFIB has revealed that the most important reason a lot of businesses fail is due to lack of sales.
Whether you run a consulting/freelancing business or whether you have a startup or sell information products, your website won’t go far without enough sales.
This article shares 5 proven ways you can increase sales on your website:
1. Eliminate Potential Issues with Payment Processing
When it comes to improving sales on your website, the first step is to eliminate potential issues people might have with paying you because it doesn’t matter how impressive your marketing is if people can’t pay you.
There are various ways to eliminate potential issues customers have with paying. Some of them are very obvious while others are not so obvious; here are a few tips.
Include More Payment Options: When a potential customer has read your copy and is convinced about the importance of using your product or service, the last thing you’ll want her to experience is a brick wall when it comes to making payments.
Recent data from Bank Card SD has revealed that “82% of American Express card members and 79% of Visa & MasterCard card holders agree that regardless of the nature of the business, merchants should offer customers as wide an array of payment vehicles as possible.”
No matter the nature of your business, it doesn’t hurt to have more options. For example, most businesses only use PayPal and this is a huge mistake; there are only around 120 million Paypal users worldwide today; however, there are over 1 billion online shoppers worldwide. Imagine how much sales you’re missing out on by using just PayPal. In other words, by accepting other payment options you could make 10 times more.
Depending on the nature of your business, you could accept ACH payments, credit cards, bank transfers and even check orders.
Don’t let people waste time filling your payment form: Every additional second spent filling the payment form on your website that is unnecessary is a potential customer lost.
Popular blogger, Neil Patel , has revealed that by removing just one field from the form on the contact form of his digital agency firm website, he was able to increase leads by at least 26%. For him, that means additional six figures in yearly revenue.
Another great example to this effect is Expedia that saw an increase of $12 million in annual sales just by removing a form on its website.
2. Make Your Website Faster
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