Six Tangible--And Extremely Profitable--Reasons To Provide Excellent Customer Service. - Forbes

Paul B. Brown , Contributor

We get so busy trying to make the sale that there is a natural tendency to if not short-change, then to at least provide less than optimal service, to our customers once we do.

You know that it is a mistake.  But you may not know just how much of mistake it is.

If you can turn a one-time buyer into a lifetime customer via good service, six things happen, all of them terrific:

1. Your sales go up.  People have a reason to continue doing business with you.

2. If you are helped (i.e. your sales go up)…the competition is hurt. If people are spending money with you, they are not spending that same money with the people you are competing against.

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