According to the “Quarterly Intelligence Briefing: Digital Trends for 2013″ report from Econsultancy and Adobe, content has “vaulted” to the top of the marketing priority list for 2013. We all know content marketing is a huge focus this year, which has teams contributing a majority of budget towards such initiatives.
But what about conversion optimization? Well, on that very same report, conversion optimization ranks a very, very close second.
So, what happens when you combine conversion optimization with content marketing? You put all of that great content to work for you in a more active manner. Its called active content marketing .
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Read more at : If Content Is King, Then Sit It On a Throne | Business 2 Community
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