Link Building With Your Sales Force | Business 2 Community

B2B is known as the more difficult commerce sector. Undoubtedly you have a sales force, high expectations, and a history of failed marketing campaigns. In this space, the success rate is lower compared B2C. However, despite whether in B2B or B2C, your sales force can be your ally. If your company has any kind of inside sales team catching incoming leads or placing their own outbound calls and add-on offers, you may have the opportunity to tap into a huge link negotiating fleet.

There’s commonly a pretty thin wall between sales and marketing. That line can be, well, strained.The sales team wants you to bring more leads, and you want the sales team to close more to validate that your leads are qualified. You have a love/hate relationship.

Ben (a coworker in the marketing department) and I were in this same position.When your marketing department works lean, you need to get creative with scalability. Here are a few things we’ve recently come up with, while enjoying some reasonable success.

1. Help sales understand SEO. Put together a class or lesson plan. Use this opportunity to make some new friends. Everyone likes beer and cake (so bring some!), but sales people really want money. Take a cue from their skillset – sell them on SEO. Show them there’s gold in the SERPs. Help them understand why a link they help place can bring more ranking opportunity.Maybe turn acquired links into a bonus? Help them make your SEO successful by making it easy for them.
   When sales people are talking to the current roster of customers, they can point the customer to a value proposition or some kind of company promotion. You just need to support the creation of this. Some examples may be a portal of pages that show what your company does for the community (maybe you’re a local company), the earth (maybe there’s green values), or a particular cause. Promote the hell out of why you’re special. Help the customer craft a custom press release. Offer to release it. Get creative.

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