Adding Dynamic Mobile Marketing to Your Marketing Mix: How to Create Successful Mobile Marketing Campaigns

Mobility presents an unprecedented opportunity to transform your business and build towards competitive advantage. From QR codes to eCommerce apps, it’s pretty clear that smartphones have transformed customer behavior. As we enter 2013, It’s time to be sure your business prioritizes “adding mobile to your marketing mix”, in order to remain competitive and relevant.

By 2015 there will be one mobile device for every person on the planet. Bottom line: More people are using their mobile devices than PCs to access the Internet.

If you’re not integrating mobile campaigns into your marketing mix and tapping into this market on the move, you’re simply missing out. The expectations of consumers are growing quickly.

Consumers use mobile devices to search and interact with businesses from anywhere at anytime and the mobilized shopper of today is impacting merchants, retailers and most every other business in ways never seen before.

WHO DOES MOBILE WORK FOR?

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Read more at http://www.business2community.com/marketing/adding-dynamic-mobile-marketing-to-your-marketing-mix-how-to-create-successful-mobile-marketing-campaigns-0375871#c7xH5LOWXLFI4HKA.99 .

Author: Jichél Stewart     

Jichél Stewart is the Author and CEO of DigiStream Media.

Read more at http://www.business2community.com/marketing/adding-dynamic-mobile-marketing-to-your-marketing-mix-how-to-create-successful-mobile-marketing-campaigns-0375871#c7xH5LOWXLFI4HKA.99 

Download the pdf here.