Sales Training Article: Enhance Your Credibility

By Geoffrey James, Inc. - Sales Source

You won't succeed in business if nobody believes in you. Here's how to make certain they do.

Your success in business is directly proportional to how quickly (and how well) you can establish credibility with your customers, investors, and colleagues. A while back, I had a conversation about credibility with Randall Murphy, president of the professional development firm Acclivus. Here's my interpretation of his ideas:

1. Be genuine about who you really are.

The days are long gone when customers were impressed by an illustrious corporate name or a fancy job title. Customers are more likely to respect you if you present yourself as an individual rather than a plug-and-play "representative." The moment you pretend to be more (or other) than you really are, your credibility flies out the window. Be authentic, even if all you bring to the table is your enthusiasm.

2. Know the legitimate value of what you provide.

...

Lisez cet article : Sales Training Article: Enhance Your Credibility