Six Ways to Build a Community With Webinars

Webinars and videos, as high-value marketing assets, are ideal for building communities. The long-form content, with the insights and knowledge it contains, allows for a personalized and engaging experience that attracts a specific audience of interested viewers.

According to a Frost & Sullivan whitepaper( Community Marketing: Focusing Your Webinar Strategy to Achieve Dramatic Results.pdf ), developing communities around content is an effective way to increase the value of webinars. It allows members to feel engaged with the overall content stream and makes it easy to browse related material. It also compounds on itself, which, when sustained, leads to a more effective marketing effort.

Unlike a social network, which is focused on the individual, an online community gathers around a common purpose, such as gaining knowledge on a particular topic or learning about an industry. Furthermore, dynamic content like webinars and video facilitates an engaging interaction between presenter and audience through built-in features such as live questions , audience polls , and audience-to-presenter chat .

So how do you do build a community with webinars? Here are a few lessons we’ve learned from building engaged professional communities around relevant content:

1. Create a destination for your webinars and community. 

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