Customers Will Behave Differently in 2013 | Business 2 Community

As we’ve just passed the annual ritual of turning the calendar page and looking at the fresh new year, it’s also the time to make predictions about what’s next. I predict your customers, the ones you think you know so well, will behave like strangers. Ready? They are already sending you signals.

1. Customers will experiment with your competition.

Barriers to switching from one service to another – whether it’s banking, CRM or the doctor you visit – are going away. Customers are selecting what works for them in the moment. Loyalty is going away. Your competitors are not always the big guys, either. They are the ones who are popping up when you are sleeping.With free trials and apps, your customers are not hesitating to check out the other guys even as they mark the “totally satisfied” box on your surveys.

2. Customers will use mobile for everything.

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