By Brent Pohlman, Published December 30, 2012
This little phrase is keeping me up at night.
Just like plugging in the right connection to a device. Getting closer to the customer is often an over-used phrase. That connection, just like the cord to the right must ultimately connect if business is going to happen. It doesn’t matter how close you are, without the connection you have nothing. In addition, it is very easy to lose that connection, just one click and it is gone.
Getting “Closer to the Customer”
There is a lot of work involved with this statement. It needs to be incorporated into everything we do from a marketing stand point and client service standpoint.
We need to do the following items
Understand Client Needs
Read more at http://www.business2community.com/customer-experience/closer-to-the-customer-
in-2013-0364246#bfmhkwoMJKPFVaBQ.99
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